Sans Normal Niluz 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, clean, confident, straightforward, clarity, modernity, approachability, impact, geometric, rounded, open counters, high legibility, sturdy.
A sturdy sans with rounded, geometric construction and a large, even color on the page. Curves are smooth and near-circular in letters like O and C, while joins and diagonals are crisp and decisive, giving the forms a tidy, engineered feel. Uppercase proportions are broad with open apertures (notably in G and S), and lowercase shapes are simple and highly legible, with a two‑storey g and single‑storey a. Terminals are clean and mostly horizontal or vertical, and the numerals are clear and assertive, matching the font’s strong overall rhythm.
Well-suited to headlines, subheads, and short paragraphs where a solid, modern sans is needed. It can support brand identities, packaging, posters, and signage that benefit from clear, rounded forms and a strong, contemporary presence.
The overall tone is contemporary and approachable, balancing a neutral, utilitarian voice with a friendly softness from the rounded curves. Its weight and breadth give it a confident, attention-holding presence without feeling ornamental.
The design appears intended to deliver a modern, broadly usable sans with a friendly geometric voice and strong clarity. It prioritizes clean construction and readable counters to stay effective across prominent display use and straightforward editorial applications.
In text settings the spacing reads steady and deliberate, with generous internal counters that help maintain clarity at display and subhead sizes. The forms feel consistent across rounds, straights, and diagonals, producing a cohesive, stable texture.