Sans Normal Okris 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Modica' by Monotype; 'Hint' by ParaType; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, straightforward, techy, impact, clarity, modernity, versatility, legibility, geometric, clean, sturdy, rounded, high impact.
A heavy, geometric sans with broad proportions and large, open counters. Strokes are consistently thick with minimal contrast, and terminals are mostly straight-cut, giving the shapes a sturdy, engineered feel. Curves are round and smooth (notably in C, O, and G), while joins are crisp and the overall rhythm is even. The lowercase shows simple, contemporary construction with a single-storey a and g, a compact, rounded dot on i/j, and generous spacing that helps the dense weight stay readable.
This font is well suited to headlines, poster typography, and brand marks that need strong, contemporary presence. It also works effectively for signage and packaging where high visibility and simple letterforms help maintain legibility at a distance or in quick glances.
The overall tone is modern and assertive, with a friendly clarity that avoids feeling formal. Its wide stance and clean geometry suggest a contemporary, product-oriented voice—confident, direct, and approachable.
The letterforms appear designed to deliver maximum clarity and impact through simple geometry, wide proportions, and consistent stroke weight. The straightforward construction and open counters suggest an intention to perform reliably in display settings while maintaining a friendly, modern character.
The design reads best at medium to large sizes where its broad proportions and thick strokes can breathe. Round forms feel especially stable and symmetrical, while diagonals (V, W, X, Y) are robust and visually prominent, reinforcing a strong headline presence.