Sans Superellipse Ibdop 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Marche' and 'Marche Variable' by Colophon Foundry, 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'PODIUM Sharp' by Machalski, and 'Gunar' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, industrial, sporty, modern, assertive, impact, clarity, modernity, robustness, approachability, rounded corners, blocky, compact, sturdy, punchy.
A heavy, blocky sans with squared proportions softened by consistently rounded corners. Curves resolve into superellipse-like bowls and counters, giving letters such as O, C, and G a rounded-rectangle feel rather than a geometric circle. Strokes are broadly even with firm terminals, producing compact apertures and a dense, poster-ready texture; joins and diagonals (as in K, M, N, V, W, X) are clean and emphatic. Numerals follow the same sturdy, rounded-square logic, with wide forms and clear, simplified silhouettes.
Best used at large sizes where its dense shapes and rounded-square forms can read clearly and project impact. It suits headlines, posters, storefront or wayfinding-style signage, and bold brand lockups, as well as packaging that benefits from a sturdy, contemporary sans. For longer passages, it will work more as an accent type than as a primary text face due to its heavy color and tight internal space.
The overall tone is strong and no-nonsense, with a contemporary, utilitarian energy. Its rounded corners keep the weight from feeling harsh, adding a friendly, approachable edge to an otherwise forceful voice. The result feels suited to bold messaging that needs to read as solid, modern, and confident.
The letterforms appear designed to maximize punch and clarity through simplified geometry and consistent rounding, creating a recognizable silhouette and a strong typographic color. The superelliptical construction suggests an intent to feel modern and engineered while remaining friendly through softened corners.
The design favors tight counters and broad shoulders, which increases visual mass and creates a compact rhythm in text. Round letters are noticeably squarer than typical grotesks, reinforcing a distinctive superelliptical personality across both uppercase and lowercase.