Sans Normal Imdiw 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Core Sans A' and 'Core Sans AR' by S-Core, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Meutas Soft' by Trustha, 'Gogh' by Type Forward, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: posters, packaging, branding, headlines, children’s media, playful, friendly, chunky, retro, cartoonish, impact, approachability, fun, nostalgia, display, rounded, soft, bulbous, heavy, bubbly.
A heavily rounded sans with soft, pillow-like terminals and broad, inflated strokes. Counters are generally compact and circular, while joins are smooth and highly curved, producing a continuous, blobby silhouette. The uppercase is sturdy and blocky with simplified geometry, and the lowercase echoes the same soft construction with single-storey forms and minimal detailing. Numerals are equally weighty and rounded, favoring simple, high-impact shapes over precision.
Best suited for bold headlines, posters, and short bursts of text where a friendly, attention-grabbing voice is needed. It works well for packaging, casual branding, event graphics, and children’s or entertainment-oriented communication, and can also serve as a playful accent typeface alongside a more neutral text face.
The overall tone is cheerful and approachable, with a toy-like warmth that reads as informal and fun. Its chunky rhythm and soft corners suggest a retro-pop sensibility, leaning toward friendly display rather than utilitarian neutrality.
The design appears intended to deliver maximum impact with a warm, rounded character—prioritizing charm, approachability, and strong silhouette recognition at display sizes. Its simplified forms and soft terminals aim to keep the tone light and inviting while remaining visually loud.
The tight apertures and dense counters increase the sense of mass, especially in letters like a, e, s, and g, while rounded shoulders and feet keep the texture bouncy in continuous text. The design maintains a consistent softness across caps, lowercase, and figures, reinforcing a cohesive, icon-like personality.