Slab Contrasted Sumu 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, playful, circus, retro, cartoon, high impact, vintage display, theatrical tone, decorative texture, decorative, chunky, notched, bracketed, bouncy.
A heavy, display-oriented slab serif with chunky proportions and a subtly uneven, lively silhouette. Strokes are broadly rounded in places but frequently interrupted by distinctive notches and inward bites, especially around the slab terminals and corners, creating a cutout, poster-like texture. Counters are compact and apertures tend to be tight, while curves stay full and muscular. Numerals match the bold, blocky rhythm and carry the same carved details, keeping the overall color dense and emphatic in text.
Best suited to attention-grabbing display use such as posters, headlines, storefront or event signage, packaging, and logo wordmarks where its carved slab details can be appreciated. It can work for short bursts of text in playful editorial layouts, but it is most effective when set large with some extra spacing.
The notched slabs and buoyant shapes give the face a jaunty, showcard personality that reads as vintage and theatrical. It feels friendly and comedic rather than formal, with a hand-cut, old-poster flavor that suggests signage and entertainment contexts.
The design appears intended to deliver maximum impact with a nostalgic, showtime feel, combining bold slab forms with decorative notches to evoke vintage display lettering. Its consistent cut-in terminals and compact counters prioritize character and texture over neutrality, making it a deliberate choice for expressive branding and titles.
Across both uppercase and lowercase, the design maintains consistent decorative indentations that function like inline cut-ins, helping separate letters at large sizes while also increasing visual busyness at smaller sizes. The sample text shows strong word shapes and high impact, but the dense interior spacing and ornamental terminals benefit from generous sizing and comfortable tracking.