Sans Superellipse Etleh 13 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, urgent, modern, punchy, technical, space saving, high impact, speed emphasis, modern utility, branding strength, condensed, oblique, geometric, rounded, blocky.
A condensed, oblique sans with heavy, low-contrast strokes and squared-off curves that read like softened rectangles. The letterforms are compact with tight apertures and a forward-leaning stance, creating strong diagonal energy. Bowls and counters are relatively small for the weight, and terminals are clean and blunt rather than tapered. Overall spacing feels efficient and dense, producing a solid, poster-ready texture in words and lines.
Best suited to attention-grabbing display settings such as headlines, posters, and bold brand lockups where its condensed, energetic silhouette can maximize impact in limited space. It also fits well for sports, tech, and product packaging applications that benefit from a strong, forward-driving typographic voice.
The overall tone is assertive and kinetic, with a streamlined, “go-fast” feel. Its compact width and forward slant add urgency and momentum, while the rounded-rectangle construction keeps it contemporary and industrial rather than friendly or calligraphic.
The design appears intended to deliver high-impact communication with a compact footprint, pairing a geometric, rounded-rectangle skeleton with an oblique stance for speed and emphasis. It prioritizes bold presence and space efficiency over open, text-first readability.
The uppercase shows sturdy, simplified construction with consistent stroke behavior and minimal modulation, giving headings a uniform, block-like rhythm. In the lowercase, the oblique angle is especially apparent in stems and diagonals, which helps longer text feel more dynamic, though the dense counters and narrow set can make it visually intense at smaller sizes.