Sans Normal Orroh 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Air Superfamily' by Positype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, approachable, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, high impact.
A heavy, geometric sans with broad, rounded bowls and a compact footprint. Strokes are consistently thick with smooth curves and minimal modulation, creating a uniform, high-density texture. Terminals are mostly straight-cut, counters are relatively tight for the weight, and the shapes favor simple circular/elliptical construction. The lowercase shows sturdy, utilitarian forms with short extenders and straightforward joins, while figures are bold and rounded with strong, centered presence.
Best suited to headlines, display typography, and short impactful copy where its dense weight and simple geometry can carry strong emphasis. It can work for branding and packaging systems that need a bold, approachable voice, and for signage or callouts where quick recognition matters.
The overall tone is assertive and modern, with a friendly softness coming from the rounded curves and generous, simplified forms. It reads as energetic and direct rather than refined, making it feel upbeat and highly legible at a glance.
The design appears intended as a high-impact, no-nonsense sans that balances geometric clarity with rounded friendliness. Its consistent stroke weight and compact forms suggest a focus on bold readability and contemporary visual presence in display settings.
The letterforms maintain a steady rhythm in text, producing a dark, even color that works best with comfortable tracking and line spacing. Round characters like O/C/G and numerals like 0/8/9 emphasize the geometric construction, while diagonal-heavy letters (A, V, W, X, Y) keep crisp, clean silhouettes.