Sans Normal Kidib 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold; 'Halenoir' by Ckhans Fonts; 'Alergia Grotesk', 'Engram Pro', and 'Favela' by Machalski; and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, dynamic, friendly, impact, movement, clarity, modernity, versatility, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with broad proportions and clean, low-contrast strokes. Letterforms lean consistently and maintain a smooth, geometric construction with rounded curves and open counters. Terminals are mostly straight-cut, giving the face a crisp edge despite its friendly, rounded bowls. The overall rhythm is sturdy and steady, with generous widths and compact internal spacing that keeps words dark and cohesive at display sizes.
Best suited to display contexts where strong typographic color and momentum are desired—headlines, posters, and prominent UI or marketing callouts. It can also work well for branding and packaging that needs a confident, contemporary voice, especially in sporty or performance-oriented themes.
The tone is energetic and assertive, with a contemporary, forward-leaning feel. Its combination of bold color and rounded geometry reads approachable rather than severe, suggesting speed, confidence, and modern utility.
Likely designed as a robust italicized companion for attention-grabbing typography—prioritizing impact, clarity, and a sense of motion. The geometry and smooth curves aim for broad usability while keeping the personality modern and energetic.
Uppercase forms feel particularly stable and billboard-ready, while the lowercase keeps a simple, workmanlike structure that remains clear under the slant. Numerals match the same sturdy, rounded language, maintaining consistent weight and a solid presence in running text and headlines.