Sans Normal Mobab 20 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Audio Sans' by AcidType, 'Futura BT' by Bitstream, 'Publica Sans' by FaceType, 'Mont Blanc' by Fontfabric, 'Lightbox 21' by Protimient, and 'Greek Font Set #2' by The Fontry (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, playful, bold, friendly, punchy, retro, impact, approachability, retro branding, headline strength, rounded, soft, chunky, geometric, heavyweight.
A heavy, rounded sans with broad proportions and compact counters that read as circular cutouts. Curves are smooth and generously radiused, while terminals are largely blunt, producing a chunky, poster-like silhouette. The lowercase shows single-storey forms (notably a and g) and a sturdy, monoline build; the i uses a square dot. Numerals are similarly stout, with simplified, closed shapes and a consistently weighty presence that holds up at display sizes.
Best suited to display applications where impact and personality matter: posters, large headlines, brand marks, packaging, and short, emphatic signage. It can work for brief marketing copy or labels, but the dense texture suggests avoiding long passages at small sizes.
The tone is friendly and exuberant, leaning toward a retro, pop-signage feel. Its soft geometry and inflated forms create an approachable, humorous voice that feels energetic rather than formal.
Likely designed to deliver maximum visual weight with a soft, geometric character—prioritizing immediacy and approachability over delicacy. The consistent rounded construction and compact interiors suggest an emphasis on bold, friendly branding and attention-grabbing titles.
Spacing appears intentionally tight and dense in text, creating a strong “inked” texture and high visual impact. Round letters (O, Q, o, e) emphasize circular counters, while diagonals (K, V, W, X, Y) remain thick and stable, keeping the overall rhythm solid and uniform.