Sans Normal Hykom 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, marketing, captions, modern, casual, airy, friendly, clean, versatility, readability, personality, emphasis, humanist, slanted, soft, open, rounded.
A slanted, low-contrast sans with smooth, rounded strokes and a gently humanist feel. Curves are clean and slightly condensed in places, with open bowls and generous counters that keep the texture light. Terminals are mostly plain and tapered rather than sharply cut, and the overall rhythm is even, with a subtle calligraphic sweep that reads as italic without becoming script-like.
Works well for brand voice systems, product marketing, and editorial layouts where an italicized sans can add emphasis and energy without sacrificing clarity. It also suits UI accents, short paragraphs, and captions that benefit from a soft, modern tone.
The tone is contemporary and approachable, combining a crisp, editorial neatness with a relaxed, conversational slant. It feels light on its feet and informal, suitable for designs that want motion and friendliness without looking decorative.
Likely designed as a versatile italic sans for everyday typography—clean enough for informational use, but with enough humanist curvature and forward motion to convey personality and emphasis in headlines and highlighted text.
The lowercase shows clear differentiation and open shapes that should hold up in continuous reading, while the numerals share the same rounded, slanted construction for consistent color in mixed text. The italic angle is steady across caps, lowercase, and figures, creating a cohesive forward-leaning cadence.