Sans Normal Waduf 13 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, ui text, editorial, packaging, posters, friendly, modern, approachable, playful, clean, warm modernity, friendly clarity, everyday readability, soft geometry, rounded, soft terminals, open counters, humanist, lively.
A rounded sans with softened stroke endings and gently modulated curves that give the letterforms a smooth, polished silhouette. Bowls and counters are generous and mostly circular, with open apertures and clear interior space in letters like C, S, and e. Strokes stay broadly even while allowing subtle swelling through curves, and joins are smooth rather than sharply angular. The overall rhythm is relaxed, with slightly individualized glyph widths and a friendly, humanist feel in the lowercase shapes.
Well-suited for brand identities, packaging, and headlines that want a modern but approachable feel. The open counters and smooth curves also make it a strong option for UI labels, marketing copy, and editorial applications where a friendly voice and steady readability are priorities.
The tone is warm and contemporary, balancing clarity with a light, personable character. Rounded terminals and spacious counters create an inviting voice that feels more conversational than technical, with a mild playfulness that remains suitable for everyday reading.
The design appears intended to deliver a clean, contemporary sans with softened geometry—prioritizing legibility while adding warmth through rounded terminals, open apertures, and subtly humanist proportions.
Uppercase forms read sturdy and geometric, while the lowercase introduces more personality through single-story a and g and softly curved entry/exit strokes. Numerals appear clear and straightforward, matching the rounded construction and maintaining consistent visual color alongside the letters.