Sans Normal Arbuv 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Approach' by Emtype Foundry, 'Bari Sans' by JCFonts, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Nomina' by Tokotype (names referenced only for comparison).
Keywords: ui text, editorial, product design, signage, presentations, neutral, modern, clean, friendly, corporate, clarity, versatility, readability, systematic design, modern neutrality, geometric, monoline, open apertures, round counters, crisp terminals.
This is a clean, monoline sans with predominantly circular and elliptical construction, producing smooth bowls and round counters in letters like C, O, and Q. Strokes are even and low in modulation, with crisp, squared-off terminals on many forms and gently rounded joins where curves meet stems. Proportions feel balanced and contemporary, with generous internal space and open apertures that keep small details from clogging. The uppercase is straightforward and restrained, while the lowercase maintains clear, readable forms (single-storey a and g) and a simple, functional rhythm across text.
It suits interface copy, product and marketing collateral, and general-purpose editorial settings where clarity and consistency are priorities. The straightforward shapes and open counters also make it a solid option for wayfinding and informational signage, as well as slide decks and reports that need a clean, contemporary voice.
The overall tone is neutral and modern, reading as calm, practical, and quietly friendly rather than expressive or decorative. It conveys clarity and approachability, making it feel at home in contemporary UI and everyday branding contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes neutral tone, geometric cleanliness, and dependable readability in continuous text. Its restrained forms suggest a focus on broad applicability across digital and print systems rather than display-centric personality.
Numerals are plainspoken and legible, matching the letterforms’ even stroke weight and round geometry. Spacing appears steady in the sample text, supporting a smooth reading texture without calling attention to itself.