Sans Normal Labut 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Modica' by Monotype, 'NeoGram' by The Northern Block, and 'Lupio' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, momentum, modernity, clarity, attention, slanted, geometric, rounded, compact, heavyweight.
A heavy, right-slanted sans with rounded, geometric construction and broad internal curves. Strokes stay consistently thick with minimal modulation, giving the letterforms a dense, compact presence despite their generous width. Terminals are clean and mostly squared-off, while bowls and counters are smoothly rounded; joins are sturdy and simplified for clarity. The overall rhythm is forward-leaning and punchy, with sturdy diagonals in forms like A, K, V, W, X and a round, stable baseline feel in the lowercase.
This font performs best in display contexts where impact matters: headlines, posters, sports and fitness branding, product packaging, and promotional graphics. The strong weight and italic slant help it stand out in short bursts of text, and it can also serve as an emphatic typographic accent in editorial layouts when used sparingly.
The tone is bold and energetic, with a sporty, headline-forward attitude. Its slant adds motion and urgency, while the rounded geometry keeps it approachable rather than aggressive. Overall it reads as contemporary and confident—well suited to attention-grabbing, upbeat messaging.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans structure. By combining a heavy build with rounded geometry and a forward slant, it aims to communicate speed, confidence, and modernity while staying clean and legible in large sizes.
Uppercase forms appear particularly blocky and weighty, with large bowls in O/Q and strong, open shapes in C and G that emphasize readability at display sizes. The lowercase keeps a straightforward, single-storey feel where applicable, maintaining a simplified, modern texture. Numerals are thick and prominent, matching the uppercase color for cohesive, high-impact settings.