Sans Normal Idgam 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, lively, approachable, modern, approachability, informality, motion, simplicity, rounded, oblique, monoline, soft terminals, open counters.
A rounded, monoline sans with a consistent rightward slant and smooth, continuous curves. Strokes maintain an even thickness with gently softened terminals and broadly circular bowls, giving letters a clean, simplified construction. The shapes favor open apertures and clear counters, while diagonals and joins stay fluid rather than angular; overall spacing reads comfortable and slightly airy, supporting a quick, handwritten-like rhythm without looking like a script.
This style works well for branding and packaging that want an approachable voice, as well as posters and short headlines where the oblique rhythm adds momentum. It also suits social media graphics and other display-forward applications where a friendly, modern sans is preferred over a strictly neutral tone.
The overall tone is friendly and informal, with an energetic, conversational feel. Its slanted stance and rounded geometry give it a light, personable character suited to relaxed, contemporary communication.
The design appears intended to provide a clean, rounded sans that feels informal and dynamic through its oblique angle and soft geometry. It prioritizes a smooth reading rhythm and an inviting personality while keeping the letterforms straightforward and broadly legible.
Uppercase forms stay simple and rounded, and the numerals follow the same soft, open construction for a cohesive texture in mixed text. In paragraph samples, the slant creates a steady forward motion and a uniform grey value, with curves doing most of the work and corners kept to a minimum.