Sans Normal Vedok 13 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, casual, sporty, approachable, lively, add motion, soften tone, modernize, improve approachability, rounded, soft terminals, slanted, humanist, compact.
This typeface is a slanted, rounded sans with smooth curves and softened terminals. Strokes stay largely even, with gentle modulation only where shapes turn, and counters are open enough to keep small sizes readable. Proportions feel compact and slightly condensed, with rounded bowls and shoulders that maintain a consistent, steady rhythm across the alphabet. The numeral set follows the same soft, flowing construction, avoiding sharp joins and favoring continuous curves.
It works well for branding and packaging that need a friendly, modern tone, as well as posters and short headlines where the slant can add motion. The even stroke weight and rounded forms also suit signage and UI accents when a casual, approachable feel is desired.
The overall tone is informal and energetic, with a friendly, sporty character. Its rounded forms and consistent slant give it a warm, approachable voice that feels contemporary and easygoing rather than corporate or technical.
The design appears intended to provide a clean sans-serif base with added warmth and momentum from the rounded construction and consistent slant. It prioritizes a smooth, contemporary texture and an energetic voice suitable for attention-grabbing display use without becoming overly stylized.
Letterforms emphasize continuous strokes and rounded corners, producing a cohesive texture in text. Curved capitals like C, G, O, and S appear especially smooth and full, while diagonal-heavy letters (K, V, W, X, Y) keep the same softness at joins and endpoints, reinforcing the unified, relaxed style.