Sans Superellipse Gumub 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'Bitner' by The Northern Block, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui display, tech, industrial, futuristic, confident, utilitarian, strong presence, geometric clarity, tech flavor, compact economy, rounded corners, squared curves, compact counters, blocky, sturdy.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are monolinear and dense, with compact interior counters and a slightly condensed feel in several letters despite overall straightforward proportions. Curves resolve into squarish bowls (notably in C, G, O, Q, and S), while diagonals and joins stay crisp and controlled, giving the design a clean, engineered rhythm. Numerals follow the same rounded-rect geometry, with open, legible shapes and minimal ornament.
Well-suited for bold headlines, logos, and brand marks that need a strong, contemporary presence. The squared-round geometry also fits product packaging, signage, and UI/display typography where a technical, structured look is desired.
The tone is modern and technical, evoking industrial labeling, hardware interfaces, and sci‑fi titling. Its firm weight and squared curves communicate solidity and efficiency rather than softness or friendliness.
The design appears intended to merge the neutrality of a geometric sans with a distinctive superelliptical silhouette, producing a high-impact face that feels engineered and contemporary. The consistent corner rounding and compact counters suggest an emphasis on uniformity, scalability, and visual punch in short text.
Terminals are generally flat and squared-off, with rounding applied as a systematic radius rather than calligraphic modulation. Letterforms favor closed, compact apertures and sturdy junctions, which increases visual impact in display settings and keeps shapes coherent in tight compositions.