Sans Normal Rolis 8 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, sporty, impact, clarity, approachability, modern branding, display emphasis, rounded, geometric, blocky, open counters, broad stance.
A heavy, rounded sans with broad proportions and a steady, even stroke. Curves are built from smooth, geometric arcs with generous counters, while terminals are mostly blunt and clean. The lowercase has simple, sturdy constructions (single-storey forms where applicable) and short, functional ascenders/descenders, keeping the texture compact and highly legible at display sizes. Numerals are wide and substantial, with clear internal shapes and consistent weight distribution across the set.
Best suited to headlines, short blurbs, and large-format messaging where its width and weight can deliver strong impact. It works well for branding systems that want a modern, approachable voice, and for signage or packaging that benefits from bold, open letterforms.
The tone is confident and upbeat, combining a contemporary, geometric cleanliness with approachable roundedness. Its wide stance and solid weight give it an assertive, headline-forward presence that still reads friendly rather than severe.
Likely designed as a contemporary display sans that prioritizes immediacy and legibility through wide geometry, rounded curves, and consistent, sturdy strokes. The intent reads as versatile for branding and editorial display, balancing strong presence with a friendly visual temperature.
Letterforms show a clear preference for open apertures and straightforward joins, producing an even rhythm in text lines. The overall silhouette is stable and blocklike, with minimal detailing and no calligraphic modulation, emphasizing clarity and impact.