Sans Normal Ilrig 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft', 'Dexa Round', and 'Habanera' by Artegra; 'Puck' by Type.p; and 'Centrale Sans Rounded' by Typedepot (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, modern, soft, soft impact, friendly display, brand voice, approachability, rounded, chunky, monoline, blunt terminals, open counters.
A heavy, rounded sans with smooth curves, blunt terminals, and a largely monoline stroke feel. Proportions are generously wide with large bowls and counters, producing a steady, even color in text. Corners are consistently softened, and joins are simplified, giving forms like K, M, N, and W a sturdy, compact construction rather than sharp, angular tension. Numerals and caps share the same rounded geometry, with clear, open shapes intended for quick recognition at display sizes.
This font is well suited to branding and packaging that benefits from a friendly, bold presence, as well as posters, headlines, and short promotional copy. Its wide, rounded forms also work well for signage and labels where quick, approachable readability is desired.
The overall tone is warm and informal, leaning toward a friendly, contemporary sensibility. Its soft corners and ample curves make it feel inviting and slightly playful, while the solid weight keeps it confident and straightforward.
The design appears intended to deliver a soft-edged, high-impact sans that remains readable and welcoming. It prioritizes simple geometry, wide proportions, and consistent rounding to create a contemporary display voice with an approachable character.
The design emphasizes smoothness and consistency over calligraphic detail, creating a cohesive rhythm across mixed-case text. Rounded punctuation-like details (such as dots) and wide interior spaces help maintain clarity even with the dense stroke weight.