Sans Normal Murar 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'FS Koopman' by Fontsmith (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, logos, playful, friendly, chunky, retro, punchy, high impact, approachability, retro flavor, playful display, brand voice, rounded, soft corners, heavy weight, compact counters, cartoonish.
This typeface is an extremely heavy, rounded sans with broad proportions and a compact internal whitespace. Curves are built from smooth, inflated shapes with softened corners, while horizontals and verticals stay blunt and stable, producing a strong, poster-like texture. Many letters show slightly idiosyncratic, hand-cut shaping—subtle kinks and angled joins appear in places like K, R, S, and the diagonals—adding character without sacrificing clarity. The lowercase is sturdy and compact, with a single-storey a and g, short extenders, and generally wide bowls that keep the rhythm dense and even. Numerals are similarly weighty and geometric, reading clearly at display sizes with tight counters and bold terminals.
This font is best used for display applications where impact matters: posters, headlines, packaging, and branding systems that need a friendly but forceful voice. It can work well for logos and short taglines, especially where a rounded, approachable feel is desired. For longer reading, generous size and spacing help maintain legibility due to the compact counters.
The overall tone is bold and approachable, with a buoyant, cartoon-like warmth. Its rounded massing and slightly quirky construction give it a retro, informal personality that feels energetic rather than technical. The heavy color on the page makes it attention-grabbing and confident, suited to messages meant to feel friendly and loud.
The design appears intended to deliver maximum visual punch with a warm, rounded silhouette and a touch of handmade quirk. It prioritizes bold presence and approachable character, aiming for a fun, retro-inflected display voice that remains straightforward and readable.
At smaller sizes the tight counters and heavy joins can begin to close up, while at larger sizes the sculpted curves and playful irregularities become a feature. The wide letterforms and dense stroke mass create strong word-shapes and a pronounced visual presence in headlines.