Sans Normal Amguh 13 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'FF Bauer Grotesk' and 'FF Bauer Grotesk Paneuropean' by FontFont and 'CF Panoptik' by Fonts.GR (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, friendly, modern, clean, approachable, playful, versatility, clarity, modernity, approachability, geometric, rounded, monoline, soft, open.
A geometric sans with largely circular bowls and smooth, even stroke weight throughout. Terminals are clean and mostly straight-cut, with rounded joins and generous interior counters that keep forms open at display sizes. Proportions feel slightly compact with a relatively small lowercase presence against the capitals, and the overall rhythm is steady and uncluttered. Numerals follow the same rounded construction, with simple, readable shapes and consistent curve tension.
Well-suited for branding and headline work where a clean geometric voice is desired, as well as posters and packaging that benefit from bold, simple letterforms. It can also function for short UI labels or interface typography where clarity and a friendly tone are priorities, especially at medium to large sizes.
The design reads as contemporary and approachable, with a friendly, slightly playful softness coming from its rounded geometry and open forms. It feels confident and straightforward rather than technical, balancing neutrality with a mild warmth suitable for general-purpose branding.
Likely intended as a versatile geometric sans that prioritizes clarity, consistency, and a welcoming tone. The design emphasizes simple construction and open counters to stay legible and contemporary across a range of display and short-text applications.
The sample text shows strong word-shape clarity and even color on the line, with smooth curves in letters like C, G, O, and S that reinforce the geometric theme. Round punctuation (dots) and the uncomplicated crossbar treatment contribute to a clean, modern tone.