Sans Normal Sulal 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, casual, playful, handwritten, approachable, handwritten look, friendly tone, casual display, approachable branding, rounded, soft, brushy, lively, informal.
This typeface is an italic, rounded sans with a brush-like, monoline-to-slightly-modulated stroke and consistently softened terminals. Forms lean forward with smooth, elliptical bowls and generous curves, while straight strokes (as in E, F, T, and Z) remain subtly rounded and slightly tapered. Uppercase proportions are broad and open, and the lowercase shows a clean, readable rhythm with simple shapes and minimal detailing; counters stay roomy and apertures are clear. Numerals follow the same slanted, rounded construction, with a lively, slightly variable texture that feels drawn rather than rigidly geometric.
It works well for branding and packaging that benefits from a personable, handmade feel, as well as headlines, posters, and social media graphics where warmth and immediacy are desired. In short-to-medium text settings it can add a friendly editorial tone, especially when paired with a more neutral companion for supporting copy.
The overall tone is warm and informal, with an easygoing, handwritten energy. Its soft corners and forward slant create a friendly momentum that reads as conversational and upbeat rather than corporate or solemn.
The design appears intended to mimic the ease of quick brush lettering while keeping the structure and clarity of a rounded sans. It balances informal character with consistent construction so it can perform in display settings without losing legibility.
Round joins and gently blunted ends reduce sharpness throughout, helping the font maintain a smooth, cohesive color in text. The slant is consistent across caps, lowercase, and figures, reinforcing a unified, flowing voice.