Sans Normal Arrut 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to '1955' by Alan Smithee Studio, 'Ava Grand' and 'Neue June' by Matt Chansky, 'Neue Rational Standard' by René Bieder, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, industrial, technical, utility, contemporary, stamped, distinctive texture, industrial voice, modern branding, signage clarity, geometric, monolinear, rounded, open counters, high legibility.
A clean, geometric sans with round bowls and mostly uniform stroke weight, built from confident straight stems and circular/elliptical curves. Terminals are plain and squared-off, with generous apertures and open counters that keep forms clear at display sizes. Many letters show distinctive circular cut-ins and notch-like interruptions in the strokes, creating a consistent “punched” or “stenciled” texture across capitals, lowercase, and numerals. Spacing feels broad and steady, and the overall construction stays crisp and contemporary rather than soft or calligraphic.
This font is well suited to headlines, branding marks, posters, packaging, and signage where a modern sans is desired but with added industrial texture. It can work for short UI labels or technical callouts when you want a utilitarian vibe, though the repeated cut-outs make it most effective in display and short-to-medium runs of text rather than dense body copy.
The repeated cut-out details give the face an industrial, technical tone—like labeling, equipment markings, or engineered signage—while still reading as modern and approachable. It feels pragmatic and slightly rugged, with a deliberate, manufactured character that adds personality without becoming decorative script-like.
The design appears intended to modernize a straightforward geometric sans by introducing consistent notch and punch details that suggest stenciling or mechanical fabrication. The goal is likely to maintain clear letterforms and broad readability while adding a distinctive, engineered identity for contemporary display work.
The cut-in motif is applied across many glyphs (including rounded letters and several numerals), producing a recognizable pattern that will stand out in headings and logos. In longer text, that texture becomes a prominent feature, so its best use is where the “punched” rhythm is an intentional part of the visual voice.