Sans Normal Okriw 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BB Casual Pro' by Bold Studio, 'Aeroport' by Brownfox, 'Afical' by Formatype Foundry, 'Belloria' and 'Monni' by Matt Chansky, and 'Galano Grotesque' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, neutral, impact, clarity, modernity, approachability, geometric, rounded, monoline, open apertures, large counters.
A heavy, geometric sans with monoline construction and smoothly rounded curves. Letterforms are broad and stable with large counters and generally open apertures, giving the text a clear, airy interior despite the dense weight. Terminals are clean and mostly straight-cut, while joins and bowls stay consistently rounded for an even rhythm. Numerals are sturdy and simplified, matching the same straightforward proportions and curve logic.
Best suited to display settings such as headlines, posters, and brand marks where a bold, contemporary voice is needed. It can also work well for signage and packaging that benefits from strong silhouettes and clean, rounded geometry.
The overall tone feels contemporary and self-assured, with a friendly smoothness from the rounded geometry. Its weight and width create a strong, attention-holding presence that reads as direct and approachable rather than formal or delicate.
The design appears intended to deliver a robust, modern sans with geometric clarity and smooth curves, prioritizing impact and consistency across the character set. Its broad proportions and simplified forms suggest an emphasis on confident display typography that remains approachable.
In the sample text, the strong color and broad proportions emphasize word shapes quickly, making it feel punchy in short lines. The geometry stays consistent across caps, lowercase, and figures, supporting a cohesive, brand-forward look.