Sans Normal Nilay 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Ava Grand' by Matt Chansky and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, retro, playful, poster, chunky, friendly, impact, approachability, display clarity, retro flavor, rounded, soft corners, geometric, bulky, high impact.
A heavy, rounded sans with broad proportions and a geometric backbone. Strokes are thick and confident with mostly smooth curves, slightly flattened terminals, and occasional angular cuts that add snap to joins and diagonals. Counters are generous and open for the weight, while key shapes (like the circular O and the single-storey a) stay simple and highly graphic. The overall rhythm is compact and blocky, built for strong silhouette and clear headline presence.
Best suited to large sizes where its weight and rounded geometry can carry impact: headlines, posters, brand marks, packaging, and short callouts. It can also work for signage and titling where a friendly, high-visibility tone is needed.
The tone feels upbeat and attention-grabbing, with a retro display flavor that reads friendly rather than severe. Its chunky geometry and soft rounding suggest a fun, accessible voice suited to bold messaging.
The design appears intended as a high-impact display sans that balances geometric clarity with soft, approachable rounding. It prioritizes strong silhouettes and quick recognition in short phrases and prominent typographic moments.
Uppercase forms look especially sturdy and sign-like, with wide bowls and clean, simplified structures. Numerals follow the same broad, rounded construction, keeping an even, poster-ready texture across mixed content.