Sans Normal Yimam 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Bradbury Five' by Device, 'Aspira' by Durotype, 'Base 9 and 12' by Emigre, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Elysio' by Type Dynamic, and 'Entendre' and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, logos, playful, handmade, rugged, friendly, punchy, display impact, handmade texture, casual branding, retro poster, chunky, textured, irregular, rounded, blunt.
A heavy, chunky sans with rounded counters and compact, blocky proportions. Strokes show deliberate irregularity with subtly jagged edges and uneven terminals, giving a stamped or cut-out texture rather than a clean geometric finish. Curves stay broadly circular (notably in O, C, and numerals), while joins and corners are simplified and blunt, creating a sturdy silhouette. Spacing appears generous and the rhythm is slightly bouncy due to small variations in width and edge roughness across glyphs.
Best suited for short, high-impact copy such as posters, headlines, event promos, packaging callouts, and logo wordmarks where texture and personality are desired. It can work for brief subheads or pull quotes, but the rough edge treatment may become distracting in long-form text at smaller sizes.
The overall tone is playful and handcrafted, with a casual, slightly gritty energy that feels more like a poster stamp than a polished corporate sans. Its bold shapes read as friendly and approachable, while the distressed edges add a rugged, DIY character.
The design appears intended to deliver bold legibility with a handmade, imperfect finish—combining simple round sans construction with a distressed, stamped texture to add warmth and attitude.
Capitals are tall and emphatic, and the lowercase maintains strong presence with simple, open forms. Numerals are wide and attention-grabbing, matching the same roughened edge treatment for cohesive impact in display settings.