Sans Normal Likir 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Innova' by Durotype, 'Flinders' by Eko Bimantara, 'June Pro' and 'Modal' by Schriftlabor, and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, retro, emphasis, motion, approachability, impact, rounded, soft corners, compact, high impact, slanted.
A heavy, slanted sans with broad, rounded forms and softened corners. Strokes are thick and largely uniform, with smooth curves and wide interior counters that keep letters open despite the weight. The overall rhythm feels punchy and compact, with a slight forward lean and subtly dynamic geometry across capitals, lowercase, and numerals.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and bold brand marks where the forward slant can add motion. It also works well for sports and lifestyle graphics, event promotions, and social media titles where a strong, friendly presence is desired.
The tone is upbeat and confident, with a sporty, action-oriented feel. Its rounded shapes temper the weight, creating an approachable, friendly voice that still reads as bold and emphatic.
This design appears intended to deliver maximum emphasis with a smooth, contemporary sans structure, combining a strong weight with rounded construction and a consistent slant to communicate speed and positivity.
The figures are robust and legible, matching the letterforms’ rounded, high-mass construction. The italic angle is consistent and gives even simple forms a sense of momentum.