Sans Normal Samob 1 is a light, narrow, low contrast, upright, tall x-height font.
Keywords: ui labels, app screens, editorial decks, posters, wayfinding, modern, neutral, clean, friendly, efficient, space saving, everyday readability, modern utility, clear labeling, rounded, monoline, condensed, minimal, open counters.
A monoline sans with gently rounded curves and compact proportions, showing a clear vertical rhythm and consistent stroke behavior. The forms are built from simple, clean geometry with softened terminals and smooth joins, producing an even texture in text. Counters are relatively open for the width, and spacing feels measured and tidy, supporting a straightforward, readable line. Numerals follow the same restrained construction, with simple, legible shapes and minimal ornament.
Well suited to interfaces, dashboards, and product UI where space is tight and clarity is important. It also works for modern marketing layouts, slides, and poster typography that benefits from a compact, tidy sans with a calm voice.
The overall tone is contemporary and matter-of-fact, with a mild friendliness from the rounded shaping. It reads as practical and understated rather than expressive, projecting clarity and efficiency in both headlines and short passages.
The design appears intended as a space-saving, general-purpose sans that stays neutral and readable while retaining a subtly approachable feel through rounded construction and clean, regularized shapes.
The narrow set and steady stroke give paragraphs a compact, economical color, while the rounded detailing keeps the appearance from feeling harsh. The sample text shows stable word shapes and consistent letterfit that remains clear at display sizes.