Sans Normal Ladum 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Equip' by Hoftype, 'Nietos' by Melvastype, 'Core Sans A' and 'Core Sans N SC' by S-Core, 'Gogh' by Type Forward, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display signage, sporty, dynamic, confident, modern, punchy, impact, motion, branding, emphasis, oblique, heavyweight, soft corners, rounded forms, compact counters.
A heavy, slanted sans with broad proportions and sturdy, low-contrast strokes. Letterforms lean consistently to the right with smooth, rounded curves and gently softened joins that keep the texture even at large sizes. Counters are relatively compact, terminals are clean and without ornament, and the overall silhouette reads as bold and blocky while still retaining circular, friendly interior shapes. Numerals follow the same robust, oblique construction, with simple, high-impact forms built for clear recognition.
Best suited for large-scale display work where strong emphasis and quick readability are needed—headlines, posters, promotional graphics, and sporty or energetic branding. It can also work for short UI labels or signage when a bold, dynamic voice is desired, but its heavy weight and slant make it less ideal for long-form text.
The tone is energetic and assertive, with a forward-leaning rhythm that suggests motion and momentum. Its wide stance and dense weight give it a confident, attention-grabbing presence suited to high-impact messaging.
This design appears intended as a high-impact italic sans for branding and display, combining wide geometry with smooth, rounded construction to stay approachable while still delivering strong visual force.
The bold italic construction produces a strong horizontal flow, making words feel fast and continuous. Round letters like O/C/Q keep a smooth, geometric feel, while diagonals in A/V/W/X add a sharp, athletic snap that increases visual punch.