Sans Normal Arluf 9 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Ava Grand' by Matt Chansky, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, presentations, web typography, clean, modern, neutral, friendly, technical, neutral utility, readability, modern clarity, digital use, rounded, open, geometric, crisp, airy.
A clean sans with broadly geometric construction and subtly rounded joins. Strokes are even and unmodulated, with smooth, circular bowls and open apertures that keep counters clear at text sizes. Proportions feel spacious, with generous widths, steady spacing, and a calm rhythm; terminals are mostly straight-cut, giving the outlines a crisp, contemporary finish.
This font performs well for UI copy, dashboards, and web typography where clarity and steady spacing matter. It also suits product branding, instructional materials, and signage-style applications that benefit from open counters and a calm, contemporary voice. At larger sizes, its geometric smoothness works for headlines that aim for clean modernity without overt personality.
The overall tone is neutral and modern, leaning approachable rather than formal. Its rounded curves and open shapes create a friendly clarity that reads as practical and straightforward, suitable for interfaces and everyday communication.
The design appears intended as a versatile, general-purpose sans that emphasizes even rhythm, straightforward letterforms, and dependable readability. Its geometry and restrained detailing suggest an aim toward contemporary digital and corporate environments where neutrality and clarity are priorities.
Uppercase forms present as simple and stable, while lowercase shapes stay compact and legible with consistent bowl geometry and unobtrusive details. Numerals appear straightforward and contemporary, matching the same clean, circular logic seen in the letters.