Slab Contrasted Tila 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, playful, rugged, rustic, display impact, vintage flavor, friendly tone, print-like texture, soft serifs, bracketed, ink-trap feel, bouncy, chunky.
A chunky slab serif with compact, heavy letterforms and softly bracketed serifs that read as rounded and slightly bulged at the terminals. Strokes show modest contrast, with stout verticals and fuller joins that create a dense, poster-like color. Curves are generous and somewhat squarish, and several letters have subtly uneven, “pressed” edges that suggest an inky or stamped construction rather than a crisp geometric build. Counters are relatively small for the weight, keeping the texture dark while still preserving clear interior shapes in letters like a, e, and g.
Best suited to display applications where a bold, characterful texture is an asset—posters, headline typography, branding marks, packaging, and storefront-style signage. It can also work for short bursts of emphasis (pull quotes, labels, section headers) where a friendly, retro slab voice is desired.
The overall tone feels warm and approachable with a retro, small-town character—more honky-tonk poster than corporate slab. Its slightly imperfect, inky detailing adds a casual handmade energy, giving headlines a friendly confidence without looking delicate or precious.
The design appears intended to blend classic slab-serif solidity with a softer, more informal sensibility, using rounded/bracketed slabs and slightly inky contours to evoke vintage print and signage. It prioritizes impact and personality while maintaining recognizable, sturdy letterforms.
In the sample text, the heavy slabs and compact counters create a strong typographic voice at display sizes, while the soft bracketing keeps it from feeling rigid. Numerals share the same sturdy, rounded construction and read well as a set, contributing to a cohesive, sign-painter-like rhythm.