Slab Contrasted Pimo 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont, 'Capita' by Hoftype, 'Rooney' by Jan Fromm, and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, branding, western, friendly, rugged, retro, poster-ready, impact, nostalgia, approachability, print texture, bracketed, soft-cornered, ink-trap-like, bouncy, clubby.
A heavy display face with chunky, bracketed slab serifs and broadly rounded joins that soften the silhouette. Strokes feel mostly even in weight, with subtle swelling and tapering that gives counters a slightly organic, inked look. Terminals and serifs are compact and blocky with mild curvature rather than sharp, mechanical cuts. The overall rhythm is lively and a bit irregular—especially in the lowercase—creating a hand-set, wood-type impression while keeping sturdy, upright structure.
Best suited for headlines and short-to-medium text at larger sizes where its slab serifs and rounded modeling can carry personality—posters, signage, labels, menus, and brand marks. It can also work for bold pull quotes or subheads when you want a vintage, printed feel without sacrificing clarity.
The tone is bold and approachable, with a nostalgic, Americana-leaning flavor. Its thick slabs and rounded shaping read as confident and slightly playful rather than severe, suggesting vintage signage, packaging, and headline typography with a hint of frontier character.
The design appears aimed at delivering a classic slab-serif voice optimized for impact: thick, attention-grabbing letterforms with friendly curves and a slightly irregular, print-like texture. It balances sturdiness and charm to evoke traditional display typography such as posters, stamps, and wood-type-inspired lettering.
Uppercase forms are broad and stable, while the lowercase introduces more bounce and personality (notably in letters like a, g, y, and r). Numerals are robust and highly legible, matching the heavy, poster-oriented color of the alphabet. Spacing in the sample text looks intentionally generous, helping large blocks stay readable despite the strong weight.