Sans Normal Pomak 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, chunky, retro, high impact, approachability, display clarity, brand character, rounded, soft, bulky, compact, sturdy.
A heavy, rounded sans with broad, compact proportions and a soft, sculpted feel. Curves are generous and largely circular, with short joins and blunt terminals that keep counters open but dense. The uppercase is clean and blocky, while the lowercase introduces more personality through single-storey forms and slight, informal shaping in details like the ear and hooks. Numerals follow the same stout construction, with smooth bowls and minimal modulation for strong, even color.
Best suited to large sizes where its weight and rounded forms can read crisply—headlines, poster graphics, bold brand marks, packaging, and short promotional lines. It can work for brief text blocks when a dense, friendly voice is desired, but its heavy color is most effective for emphasis and display.
The overall tone is warm and approachable, leaning playful rather than corporate. Its chunky geometry and soft corners evoke a retro, poster-like friendliness, making it feel energetic and personable without becoming whimsical or decorative.
The font appears designed to deliver maximum visual impact with a welcoming, rounded voice—combining sturdy, geometric construction with small, characterful lowercase decisions to feel both modern and lightly retro.
The design maintains consistent stroke presence and rounded bowl logic across letters and figures, producing a tight, high-impact texture in text. The simplest geometric letters (O, C, S) read especially smooth, while a few lowercase details add a hand-shaped flavor that keeps the rhythm from feeling purely mechanical.