Sans Normal Olgus 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, punchy, retro, playful, confident, impact, approachability, clarity, brand voice, display use, rounded, soft corners, sturdy, compact, high impact.
A heavy, rounded sans with smooth curves and subtly softened corners that keep the shapes approachable while still feeling solid and graphic. Counters are generally open and simple, with a single‑storey “a” and “g” and an overall compact, blocky rhythm. Curves are generously rounded and terminals read as cleanly cut rather than calligraphic, giving the design a consistent, poster-like texture across letters and numerals. Uppercase forms are broad and stable, while the lowercase keeps a friendly, utilitarian construction with clear joins and minimal internal complexity.
This design is best suited to headlines, branding marks, packaging, and poster or signage work where a strong, friendly voice is needed. It also works for short bursts of text—taglines, labels, or interface callouts—when you want maximum presence without sharp or technical edges.
The tone is upbeat and assertive, combining a friendly softness with a bold, attention-grabbing presence. It feels slightly retro in spirit—like mid-century display lettering—yet clean enough to read as contemporary in branding contexts. Overall it communicates warmth, simplicity, and confident clarity.
The letterforms appear designed to deliver high visual impact with approachable geometry: simple constructions, rounded curves, and consistent weight create a confident display voice that stays readable at larger sizes. The overall system prioritizes bold, friendly recognition over delicate detail, aiming for clear silhouettes and a cohesive, brand-ready texture.
The font holds up well in the sample text where dense setting remains legible due to simple silhouettes and open counters, though the heavy color makes it most effective when given breathing room. Numerals follow the same rounded, sturdy construction, supporting cohesive headline and UI/label use where numbers appear alongside text.