Sans Normal Pamap 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'FF Infra' by FontFont, and 'Nietos' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social graphics, friendly, playful, confident, chunky, retro, attention, approachability, simplicity, impact, rounded, soft corners, geometric, compact counters, high impact.
A heavy, rounded sans with broad proportions and soft, blunted terminals. Strokes are consistently thick with smooth curves and minimal modulation, giving letters a solid, continuous silhouette. Counters are relatively tight and the joins tend to be rounded, producing a compact interior rhythm. Uppercase forms feel sturdy and block-like, while the lowercase keeps a simple, single-storey structure where applicable, maintaining an overall uniform, approachable texture.
Best suited to short, high-impact text such as headlines, posters, display typography, packaging callouts, and bold brand marks. It can work for large UI banners or social graphics where strong presence is needed, but the dense texture and tight counters suggest using generous size and spacing for longer passages.
The font conveys a cheerful, approachable boldness—more friendly than aggressive—thanks to its rounded corners and buoyant curves. Its dense black shapes and compact counters give it a confident, attention-grabbing voice that reads as casual and upbeat, with a subtle retro sign-and-display sensibility.
Designed to deliver a friendly, high-visibility display voice built from simple rounded geometry and thick, consistent strokes. The intention appears to be maximum punch with an approachable tone, prioritizing bold silhouettes and clear shapes for attention-first typography.
Digit shapes are bold and simplified, matching the letterforms’ soft geometry and maintaining strong legibility at large sizes. The overall color on the line is very dark and even, making spacing and interior counters the primary drivers of readability in longer settings.