Sans Normal Pimov 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alliance' by Degarism Studio, 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Frygia' by Stawix, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, upbeat, friendly, punchy, casual, impact, attention, modernity, approachability, motion, rounded, soft corners, compact, heavy terminals, sturdy.
A very heavy, right-leaning sans with compact proportions and broadly rounded construction. Strokes are thick and even, with soft corners and inflated curves that keep counters open despite the weight. Terminals are blunt and slightly squared-off, giving the forms a sturdy, engineered feel rather than a calligraphic one. Spacing reads moderately tight in the sample, and the overall texture is dense but controlled, with clear silhouettes in both uppercase and lowercase.
Best suited for short, high-impact text such as headlines, poster copy, storefront graphics, and bold branding moments. It also works well for sports-leaning identities, packaging callouts, and social graphics where a strong, friendly voice is needed at display sizes.
The tone is energetic and approachable, blending athletic punch with a friendly, informal warmth. Its slanted stance and bouncy curves suggest motion and confidence, making it feel contemporary and promotional rather than neutral or editorial.
The design appears intended to deliver maximum visual presence with a modern, rounded sans voice, using a consistent rightward slant and softened geometry to stay approachable while remaining assertive.
Round letters like O and Q stay close to geometric, while diagonals (V, W, X) appear chunky and stable, emphasizing solidity over sharpness. Numerals are bold and straightforward, with simplified shapes that prioritize impact and quick recognition.