Sans Normal Orduf 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Corporate S' by Berthold and 'Corporate S' and 'Corporate S WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, direct, impact, clarity, modernity, simplicity, versatility, rounded, compact, blocky, high-impact, geometric.
A compact, heavy sans with rounded geometry and low-contrast strokes. Curves are broadly elliptical with smooth joins, while terminals are mostly flat and squared off, giving a sturdy, engineered feel. Counters are relatively tight (notably in a/e/o) and apertures are modest, emphasizing density and punch. Uppercase proportions feel balanced and slightly wide in the round letters, while diagonals (V/W/X/Y) are crisp and stable, producing an even, assertive rhythm in display sizes.
Best suited to headlines and short-form copy where weight and compactness provide strong presence—posters, branding marks, packaging callouts, and signage. It can also work for UI labels and section headers when a dense, high-impact sans is desired.
The overall tone is contemporary and confident, with a friendly softness coming from the rounded bowls and smooth curvature. It reads as straightforward and utilitarian rather than expressive or decorative, making it feel dependable and modern.
The design appears intended as a robust, modern workhorse sans that prioritizes impact, clarity, and consistent rhythm. Its simplified lowercase construction and rounded geometric forms suggest an emphasis on contemporary usability and friendly, straightforward communication.
The numerals are strong and compact with rounded interior shapes, and the lowercase shows single-storey forms (notably a and g) that reinforce a simple, approachable construction. The dot on i/j is round and prominent, contributing to clarity at larger sizes.