Sans Normal Iplul 4 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Double Back' by Comicraft, 'Panton Rust' by Fontfabric, and 'Borgstrand Pro' by Martin Lexelius Core (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, stickers, playful, chunky, casual, retro, friendly, display impact, friendly tone, retro flavor, tactile feel, rounded, soft corners, blunt, bulky, hand-cut.
A heavy, rounded sans with broad, compact letterforms and softened corners throughout. Strokes are thick and fairly even, with slightly irregular edges that create a subtly hand-cut, organic texture rather than a perfectly geometric finish. Counters are small and squarish-rounded (notably in O, P, R, 0, 8), and apertures tend to be tight, giving the type a dense, blocky rhythm. Terminals are blunt, curves are generously inflated, and diagonals (V, W, X, Y) are sturdy and wide, maintaining consistent visual weight across the set.
Works best in short, high-impact settings such as posters, headlines, product packaging, and logo wordmarks where its mass and rounded shapes can read clearly. It also suits playful branding and merchandise graphics where an informal, friendly voice is desired.
The overall tone is warm and approachable, with a bold, cartoonish confidence. Its soft geometry and slight wobble read as informal and fun, evoking retro packaging and playful display typography rather than strict, corporate minimalism.
The design appears intended to deliver maximum visual impact with a soft, approachable personality—combining inflated, rounded construction with a lightly imperfect texture to feel human and tactile while remaining unmistakably bold.
Spacing appears comfortable for display use, but the small counters and tight apertures suggest clarity may drop quickly at small sizes or in long passages. Numerals follow the same chunky logic, with a simple, blocky construction and rounded corners that keep them visually consistent with the letters.