Sans Other Segu 7 is a regular weight, very narrow, monoline, upright, short x-height font.
Keywords: posters, headlines, logotypes, packaging, tech branding, industrial, sci‑fi, technical, retro, space-saving, futuristic voice, systematic geometry, display impact, condensed, geometric, rectilinear, squared, angular.
This font is built from tall, rectilinear letterforms with a consistently thin stroke and a distinctly condensed stance. Curves are reduced to squared, rounded-rectangle turns, producing a rigid, modular look with frequent right angles and narrow interior counters. Terminals are mostly blunt and flat, and the overall rhythm is vertical and segmented, with tight apertures and compact bowls that keep the texture crisp and linear in running text.
Best suited for display settings where a tall, condensed voice helps fit more characters into limited horizontal space—such as posters, cover titles, product marks, and packaging. It can also support tech-leaning branding or interface-style graphics when used at larger sizes where the narrow counters and angular details stay clear.
The tone feels technical and futuristic, with a retro display sensibility reminiscent of industrial labeling and early digital/arcade aesthetics. Its narrow proportions and rectilinear construction give it an assertive, engineered character that reads as precise rather than friendly or casual.
The design appears intended to deliver a compact, vertical, futuristic sans expression through a strict rectilinear geometry and minimal stroke modulation. Its construction prioritizes a distinctive silhouette and a consistent, grid-like system over conventional text comfort.
In the sample text, the condensed width and thin strokes create a high-contrast page color (lots of white space) while maintaining a strong vertical cadence. The punctuation and numerals follow the same squared, minimal construction, reinforcing a cohesive, system-like feel.