Sans Faceted Abkem 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sportswear, industrial, sporty, techno, assertive, utilitarian, impact, machined feel, modern display, rugged branding, chamfered, octagonal, blocky, geometric, angular.
A heavy, geometric sans built from straight strokes and chamfered corners, replacing curves with crisp planar facets. Counters tend toward squared or octagonal shapes, and terminals are cleanly cut, producing a consistent, machined silhouette across the set. Proportions are compact and sturdy with broad strokes, and the numerals follow the same faceted construction for a uniform, signage-like rhythm.
Best suited to display applications where strong, angular letterforms are an asset—headlines, posters, packaging, team or sports-inspired graphics, and short UI/label strings. It can also work for logos and wordmarks that want a rugged, engineered character, especially in all caps or concise copy.
The overall tone is tough and mechanical, evoking equipment labeling, athletic numerals, and hard-edged tech styling. Its sharp geometry and dense color feel confident and no-nonsense, prioritizing impact and structure over softness or elegance.
The design appears intended to translate a hard-edged, fabricated aesthetic into a practical sans: simplified geometry, clipped corners, and uniform stroke behavior that stays recognizable and forceful at display sizes. The consistent faceting suggests a deliberate move toward a modular, industrial voice that remains straightforward to set.
The face maintains a strongly consistent corner treatment, which helps it read cohesively in all-caps and mixed-case settings. The faceting introduces a distinctive texture in text blocks, especially around rounded letters where the angled cuts create a patterned, modular feel.