Sans Normal Bugav 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType and 'Carole Sans' by Schriftlabor (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, signage, neutral, modern, friendly, clean, approachable, clarity, versatility, legibility, modern utility, rounded, even, open, clear, unfussy.
A clean, rounded sans with smooth curves, largely uniform stroke thickness, and gently softened joins. Proportions feel balanced and straightforward, with open apertures and generous interior counters that keep letters from clogging at text sizes. Terminals are mostly straight or subtly rounded, and the overall rhythm is even, giving lines of text a stable, calm texture. Numerals and capitals are simple and legible, matching the lowercase’s uncomplicated geometry.
Works well for interface copy, product labeling, and general-purpose branding where clarity and neutrality are priorities. Its open counters and even texture also support longer passages in editorial layouts, while the straightforward capitals and numerals make it reliable for signage, navigation, and data-adjacent text.
The tone is neutral and contemporary, with a mild friendliness coming from its rounded construction and open shapes. It reads as practical rather than expressive—confident, clear, and unobtrusive—suited to designs that need an accessible, everyday voice.
Likely designed as a versatile, general-purpose sans aimed at clear reading across sizes, emphasizing simple geometry, consistent spacing, and an approachable feel without stylistic distraction.
The sample text shows consistent spacing and a smooth grayscale, with enough openness in forms like c, e, and s to remain clear in continuous reading. The shapes lean toward geometric simplicity without feeling rigid, maintaining a comfortable, human reading flow.