Sans Superellipse Gumey 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Hanley Pro' by District 62 Studio, 'Werk' by Wilton Foundry, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, approachable, display impact, friendly tone, retro flavor, geometric clarity, brandability, rounded, soft corners, compact, stout, bouncy.
This typeface uses heavy, rounded-rect geometry with softened corners and broadly curved bowls. Strokes are consistently thick with minimal modulation, and joins tend to be smooth and blunted rather than sharp. Proportions skew compact and stout, with wide internal counters for the weight, and a slightly bouncy rhythm created by rounded terminals and simplified, blocky structures. The lowercase shows single-storey forms (notably a and g) and sturdy, simplified shapes, while figures are large, rounded, and evenly weighted for strong presence.
Best suited to headlines and short, high-impact copy where its chunky rounded forms can be appreciated. It works well for playful branding, packaging, signage, and editorial display settings that benefit from a friendly, retro-leaning voice.
The overall tone is warm and informal, combining a toy-like softness with confident, poster-ready impact. Its rounded superellipse construction gives it a contemporary friendliness, while the chunky silhouettes nod to retro display lettering.
The design appears intended to deliver maximum readability and personality at large sizes through simplified shapes, soft corners, and strong, even stroke weight. Its geometry prioritizes friendly, contemporary curves while maintaining sturdy, no-fuss letterforms for confident display use.
In text, the dense color and short-looking extenders keep lines feeling tight and energetic. The curved decisions are consistent across letters and numerals, producing a cohesive, “inflated” look that remains clear at display sizes.