Sans Normal Kemap 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'EquipCondensed' by Hoftype, 'Neue Reman Gt' by Propertype, 'TT Norms Pro' by TypeType, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, friendly, impact, momentum, approachability, modern utility, oblique, rounded, soft terminals, compact counters, high legibility.
A heavy, right-leaning sans with rounded geometry and smooth, continuous curves. Strokes maintain an even weight with minimal contrast, producing solid silhouettes and compact interior counters. Terminals are softly finished rather than sharply cut, and the overall construction feels sturdy and slightly condensed in the curves without becoming narrow. Numerals and capitals match the same robust, circular logic, giving the set a consistent, punchy color in text.
Best suited to headlines, short statements, and brand moments that need strong presence—such as posters, packaging, and identity work. It also fits energetic contexts like sports, lifestyle, and promotional graphics where a forward-leaning, high-impact sans is desirable.
The overall tone is energetic and assertive, with an upbeat, contemporary feel. Its slant and rounded forms read as dynamic and approachable at the same time, suggesting motion and confidence rather than formality.
The design appears intended to deliver maximum impact with a smooth, contemporary voice—combining a strong weight with rounded forms and an oblique stance for momentum. It prioritizes bold readability and a cohesive, modern texture across letters and numbers.
In the sample text, the dense stroke weight creates a strong typographic color and clear emphasis, while the oblique angle adds forward momentum. The shapes stay clean and uncluttered, helping maintain clarity even as the letters pack together visually.