Sans Normal Afmor 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brown Pro' by Shinntype and 'Tenso' by exljbris (names referenced only for comparison).
Keywords: headlines, branding, posters, sports design, packaging, dynamic, sporty, assertive, modern, energetic, impact, movement, clarity, modernity, slanted, geometric, clean, compact, crisp.
This typeface presents as a slanted, heavy sans with clean, largely geometric construction and smooth, rounded curves. Strokes stay fairly even throughout, producing sturdy letterforms with minimal modulation. Counters are open and simple, terminals are blunt and uncomplicated, and the overall rhythm is forward-leaning with compact, efficient spacing. Numerals follow the same robust, streamlined logic, reading clearly with consistent mass and straightforward shapes.
It works well for headlines, short statements, and display settings where impact and momentum are desired. The sturdy, simplified forms also suit branding and packaging applications that need a modern, confident tone, as well as sports or event graphics where a sense of speed and urgency helps.
The overall tone is energetic and driven, with a purposeful forward motion that feels contemporary and performance-oriented. Its weight and slant give it an assertive voice suited to attention-grabbing messaging rather than quiet, bookish texture.
The design intention appears to prioritize a modern, high-impact italic voice with sturdy, uncomplicated forms that remain clear at display sizes. It aims to combine geometric cleanliness with forward motion for energetic communication.
The italic angle is strong enough to be a defining characteristic, creating a continuous sense of movement across lines of text. Curved letters maintain a smooth, controlled roundness, while diagonals and joins stay crisp, reinforcing a clean, engineered feel.