Sans Normal Okkiw 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans' by Hoftype, 'Intelo' by Monotype, 'Motiva Sans' by Plau, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, contemporary, approachable, clean, impact, clarity, modernity, approachability, simplicity, rounded, geometric, smooth, compact, solid.
A solid, rounded sans with smooth curves and sturdy stems. Letterforms lean geometric, with broadly circular bowls (O, C, G) and clean, minimal joins. Terminals are mostly straight and crisp, while curves stay continuous and even, creating a consistent rhythm. The lowercase shows a single-storey a and g, open apertures, and relatively compact counters that keep the color dense in text. Numerals are similarly rounded and weighty, with simple, highly legible constructions.
Performs especially well in headlines and display settings where its dense color and rounded geometry read as bold and confident. It also suits branding, packaging, and signage that benefit from a friendly modern voice and strong legibility at a glance.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry softens the heavy stroke presence, giving it a friendly, contemporary feel suited to clear, direct communication.
The design appears intended to deliver a clean, contemporary sans built around rounded geometric structures, prioritizing clarity and visual impact. It balances strong presence with approachable softness, aiming for broad usability in modern editorial and brand contexts.
In the sample text, the dense set and compact counters create strong typographic color, especially at larger sizes. Circular forms remain stable and consistent across the alphabet, and diagonals (V, W, X, Y) feel sturdy rather than sharp or delicate.