Sans Other Abmud 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Calsera' by Ironbird Creative, 'Belle Sans' by Park Street Studio, and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, bouncy, friendly, cartoonish, chunky, playful display, friendly impact, handmade feel, soft corners, bulbous, irregular rhythm, rounded terminals, compact counters.
A very heavy, soft-edged sans with subtly irregular outlines and a gently wobbling baseline rhythm. Strokes stay largely uniform, with rounded terminals and blunted joins that give letters a cushioned, cutout feel. Uppercase forms are compact and simplified, while lowercase characters show slightly varied widths and lively curves; bowls and counters tend to be tight, emphasizing mass and silhouette. Numerals match the chunky, rounded construction and hold up well at display sizes.
Best suited to headlines, posters, packaging, and bold branding where a playful, friendly tone is desired. It can also work well for children’s materials and short callouts where the chunky silhouettes and lively rhythm help attract attention.
The font reads as cheerful and informal, with a handmade, cartoon-like bounce that feels approachable rather than strict or technical. Its exaggerated weight and softened corners add warmth and humor, making text feel energetic and casual.
The design appears intended to deliver an upbeat, approachable display voice through heavy, rounded forms and slight handcrafted irregularity, prioritizing character and impact over a neutral, utilitarian texture.
Texture is created by mild irregularity in curves and widths, which becomes more apparent in longer lines of text and gives headlines a distinctive, friendly personality. The overall color on the page is dense, so spacing and size choices will strongly affect readability.