Sans Normal Orkem 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'JAF Bernini Sans' by Just Another Foundry, 'LCT Picon' by LCT, 'Morandi' by Monotype, 'Fact' by ParaType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, high impact, approachability, clarity, modern branding, rounded, soft corners, sturdy, compact, blocky.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and full, terminals tend to read as softly squared rather than sharply cut, and counters are relatively tight, giving letters a dense, solid color on the page. The forms lean toward geometric construction but keep a slightly softened, practical feel, with sturdy joins and minimal stroke modulation.
Best suited for headlines, posters, signage, and branding where strong visual weight and quick recognition are priorities. It also fits packaging and social graphics that need a friendly but assertive voice, and it can work for short callouts or UI labels when space is limited and emphasis is desired.
The overall tone is bold and approachable, balancing a friendly roundness with a blunt, attention-getting presence. It feels contemporary and energetic, with a slightly playful heft that suits messaging meant to be direct and upbeat.
The design appears intended as a high-impact, modern sans that stays approachable through rounded geometry and softened terminals. Its compact, sturdy construction suggests a focus on punchy display use where a consistent, confident texture is more important than delicate detail.
At larger sizes it creates strong impact and clear silhouette shapes, while the tight counters and compact rhythm can make long passages feel heavy. The design reads especially well in short bursts where its dense texture becomes an advantage.