Sans Normal Kobum 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Fintalux' by Pista Mova, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, modern, dynamic, confident, sporty, technical, emphasis, impact, motion, clarity, modernity, oblique, geometric, rounded, clean, compact.
This typeface is an oblique sans with sturdy, even stroke weight and smoothly rounded curves. Letterforms lean forward consistently, with compact internal counters and firm terminals that keep shapes crisp at display sizes. The uppercase set reads broad and stable, while the lowercase mixes round bowls with tighter apertures, creating a dense, energetic texture. Numerals are similarly robust and slightly condensed in feel, maintaining the same forward-leaning rhythm and strong silhouette.
It performs best in short, high-impact settings such as headlines, posters, branding marks, and promotional copy where strong shapes and forward motion are desirable. It can also work for UI labels or navigation elements when a bold, energetic voice is needed, though the tight apertures suggest using comfortable sizes and spacing for longer text.
The overall tone is contemporary and assertive, with a sense of motion coming from the consistent slant and tight spacing. It feels purpose-built for punchy messaging—clear, direct, and a bit sporty—without becoming decorative or quirky.
The likely intention is a modern, energetic sans that combines geometric simplicity with an emphatic oblique stance for attention-grabbing typography. Its consistent weight and rounded construction aim for clarity and cohesion while projecting speed and confidence.
The design relies on simple geometric construction and consistent curvature, giving it a unified, systematic feel across letters and numbers. The oblique angle is pronounced enough to communicate speed and emphasis, and the compact counters help the font hold together as a solid block in headlines.