Sans Normal Bidag 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Centuria' by Catopodis, 'Alfabetica' by Eurotypo, 'Diaria Sans Pro' by Mint Type, 'Belle Sans' by Park Street Studio, 'DynaGrotesk' by Storm Type Foundry, and 'Corbert Condensed' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, modern, friendly, clean, confident, neutral, versatility, legibility, clarity, modernity, approachability, rounded, smooth, open, even, sturdy.
A sturdy grotesque-like sans with smooth, rounded curves and generally uniform stroke weight. Letterforms are open and readable, with generous counters and a steady rhythm across lines. Terminals are mostly blunt and clean, while joins and bowls stay softly rounded, giving the design a contemporary, approachable texture. Numerals match the letters in weight and curvature, with clear, simple silhouettes suited to prominent sizing.
This font is well suited to interface typography, product and brand systems, and clear headline work where a solid, contemporary sans is needed. It also performs comfortably in short-to-medium editorial passages and informational signage thanks to its open forms and even typographic color.
The overall tone is modern and straightforward, with a friendly softness from the rounded shaping. It feels dependable and neutral rather than stylized, projecting clarity and confidence for everyday communication.
The design intent appears to prioritize versatile legibility and a neutral, modern voice, combining clean construction with slightly softened curvature to stay approachable across many contexts.
Spacing appears balanced for continuous reading, and the shapes maintain consistent color in paragraph settings. The lowercase shows a practical, contemporary construction, while capitals remain simple and geometric without sharp aggression.