Sans Normal Jadiy 2 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Murs Gothic' by Kobuzan, 'PODIUM Sharp' by Machalski, 'Bi Bi' by Naghi Naghachian, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, ui display, techy, sporty, modern, confident, clean, impact, clarity, modernity, brand presence, display strength, geometric, rounded, squared, compact, streamlined.
A broad, geometric sans with heavy, even strokes and softened corners. Curves are built from rounded rectangles and wide bowls, giving letters a slightly squared, engineered feel rather than purely circular construction. Counters are generous and open, and joins stay clean and restrained, keeping word shapes stable at large sizes. The proportions emphasize width and horizontal reach, with simple terminals and minimal modulation for a sturdy, contemporary silhouette.
Best suited to headlines, posters, and brand marks where width and weight can project presence. It also works well for signage-style messaging and UI/display applications that benefit from bold, open counters and a highly legible, geometric structure at larger sizes.
The overall tone is modern and assertive, with a streamlined, industrial clarity. Its wide stance and rounded-square forms suggest a sporty, tech-forward personality that feels confident and straightforward rather than delicate or expressive.
The design appears intended to deliver a robust, contemporary sans with a wide footprint and softened geometry—aimed at clear impact, strong recognizability, and a modern, tech/sport-leaning aesthetic.
Round letters (like O/Q) read as rounded rectangles, and many forms favor long horizontals, creating a strong, grounded rhythm across lines. The numeral set matches the letterforms with wide, open shapes and consistent stroke weight, supporting a cohesive display presence.