Sans Normal Jalut 12 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Gremlin' by Hazztype and 'Kinetica' by Unio Creative Solutions (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, techy, confident, friendly, clean, impact, clarity, contemporary branding, signage strength, geometric consistency, geometric, monoline, rounded, open apertures, high legibility.
A heavy, geometric sans with monoline strokes and broad proportions. Curves are built from smooth circular/elliptical forms, while joins and terminals are clean and largely square-cut, giving a crisp, engineered feel. Counters are roomy and apertures stay relatively open, keeping the dense weight readable. The lowercase shows a tall, sturdy rhythm with single-story forms where expected, and overall spacing feels generous for a wide display texture.
Best suited for large-scale typography such as headlines, posters, brand marks, and product packaging where width and weight can create impact. Its open counters and clean geometry also make it a solid choice for wayfinding and signage, as well as short UI or marketing callouts where clarity matters.
The overall tone is modern and self-assured, with a slightly playful friendliness coming from the rounded bowls and open shapes. It reads as contemporary and functional—strong enough for bold statements without turning aggressive or condensed.
The design appears intended to deliver a bold, contemporary voice through geometric construction and broad proportions, prioritizing clarity and consistency across letters and numerals. It aims for strong presence with approachable shapes that remain legible in prominent display settings.
Round letters like O and Q appear very circular, while diagonals (V, W, X, Y) are sturdy and graphic, contributing to a stable, signage-like presence. Numerals are similarly geometric, with clear, simple silhouettes that match the uppercase weight and width.